BOMBARDIER
Creative Branding
Here is a collection of approved work during my year-long internship at Bombardier.
It ranges over three different teams: Aftermarket, Digital as well as Strategy and Analytics.
While I was an intern, I was tasked with the opportunity of larger responsibilities and maintained my work at the same level as a full-time creative lead.
Due to the nature of my roles and work, I am unable to share more work beyond the ones presented. The following projects have been properly approved for my portfolio showcase and are some of the multiple projects I worked on.
SOFTWARE AND PLATFORMS USED
InDesign
Photoshop
Illustrator
Figma
Sharepoint
AFTERMARKET
CUSTOMER-FACING EVENTS AND PRODUCT PACKAGES
1. SERVICE CENTRES WEBINARS
At the start of the pandemic, virtual webinars was a way for Bombardier used to stay in contact with its customers as well as update the status of its active service centres. I worked on some marketing material for this series of virtual events
2. DIGITAL APP ICONS
Collaboration with the digital team for the rebranding and redesign of the Bombardier's digital ecosystem's application icons.
Our approach was a more simplified version of the original, with clearer and more defined meaning in the choice of iconography. The colours were also adjusted to be split between elements rather than each element being a mix of both gold and teal colour. Throughout this process, we aimed to simplify and clarify the iconography while ensuring that the definition of each application is memorable and recognizable within the Bombardier digital ecosystem
Click here:
DIGITAL UX/UI
LOGO DEVELOPMENT
1. TEAMS LOGO DEVELOPMENT
Side initiative done for the Aftermarket Team.
Developed internal icons to be used for different departments teams channel's logos. It was important that these logos had significant meaning to their icons components.
STRATEGY AND ANALYTICS
HIGH LEVEL HARD DATA TO CREATIVE VISUALS
RESOURCE OPTIMIZATION
TRAINING AND HANDOFF
1. PRE-OWNED MARKET INITIATIVE
The pre-owned market report is a new project initiative started by Bombardier this year. It is a quarterly overview of every Bombardier platform. It has been designed to be visually beautiful, while providing insightful data and discussions for each aircraft.
CONCEPT PHASE
FINAL REPORT
FINAL PROTOTYPE
2. SPECIAL TOPICS WEBINARS
In addition to service centres webinars, I also supported to certain products and topics initiatives that hosted their own webinars for customers. These included Learjet 40-45 refurbishment bundle, CR&O, CL300-350 Hydraulics, FANS webinar, etc. Many of these presentations were animated presentation to give a sense of liveliness and interactivity.
3. CUSTOMER TRIVIA
Online trivia event for Bombardier customers situated in the US, notably near Dallas. This trivia was composed of a mix of general Dallas questions and Bombardier-focused questions. Customers were invited to participate, chat and have a drink virtually. This event was part of the Bombardier virtual initiative of connecting with its customers during the pandemic. This deck was aimed to have beautiful scenery visuals that would be easy on the eyes. The design of the structure was simplistic and elegant.
4. PRODUCT DECK EXAMPLE
Product deck on the Exterior LED Lights for different Bombardier platforms as well as on the GX Flaps.
5. VALUE PROPOSITIONS
Value propositions (also known as value props) are product or service-specific decks that contain a variety of specifications and information. Bombardier sales representatives will sometimes extract certain slides from these decks as support material when talking to clients. These slides were designed with customer-facing intentions in mind, while being meticulous about the way data is being visualized and presented.
2. RMSB TOOL DESIGN
Redesign of the intro, outro and summary pages for the RMSB Tool built by the Aftermarket Team.
I stepped a bit outside of the conventional Bombardier designs by trying out an outlined cover page inspired by aircraft blueprints. While keeping the colours and feel of the brand vision, I innovated and pushed the design towards a more forethought and engineering look. This was done to reflect the roles of Aftermarket team, which comprise of remanufacturing and upselling Bombardier aircrafts who come in for maintenance.
3. STRATEGY CENTRAL
Strategy Central is an initiative started by my supervisor and I within the Strategy and Analytics Team as a response to overlapping demands by different Bombardier divisions. The site holds the most up-to-date, designed general slides and templates for visitors to grab as they build up their presentations.
4. CUSTOMER EXPERIENCE OVERVIEW
CX Overview is a deck that is often leveraged by Bombardier sales representatives. It contains Bombardier specific data, market insights and overall marketing pages.
5. INTERN ONBOARDING
As an intern who has been at Bombardier for over a year, it was an honour and pleasure to train the next upcoming design intern for the Strategy and Analytical team. Personalized intern training sessions, an intern onboarding workshop and a general intern tips and trick presentation deck were prepared in advance to welcome the new recruits.
